What is IMAGE PRODUCT RETOUCING?

im·age/im-mage / prod·uct/praw-duct / re·touch·ing/ree-tuhch-eng (Verb: To digitally alter a product or the show casing platform of the product, with the intention to improve the desirability of that product.

Many online stores, catalogs use models or show case devices to advertise the product being sold in its fullest form. Many times models are used to show case such products and this has to be done in the purist form possible. In other words, the models have to be pristine without blemishes in order to accurately advertise a product to the viewing public. background manipulation, item enhancing, RAW conversion, or racey scene creations.

Example 1:

A pair of wedge heels is being advertised on an online store with several flaws being evident. In example one the obvious flaw if the black hair stubble being show on the leg.

Retouched Correction 1:

Wicked Web Art has successfully removed the dark hair stubble from the model's leg which now correctly show cases the product.

Example 2:

In example 2, the same pair of wedge heels is being advertised on an online store with the obvious flaws of a broken toe nail and a callous on the opposite foot.

Retouched Correction 2:

Again, Wicked Web Art has successfully repaired the broken toenail and the callous foot by digitally altering the blemishes which now correctly show cases the product as originally intended.

Example 3:

In example 3, the exact same pair of wedge heels is being advertised on an online store with the obvious flaw of a callous heel taking away from the desirability of the product.

Retouched Correction 3:

Once again, Wicked Web Art has successfully repaired the callous heel by digitally blurring the dried and cracked skin which now correctly show cases the product as originally intended.